Hunter Kelly
NYC
Creative strategist with 7 years of experience making ads.
I’m a...
Country Mouse In The Big City
I’m proud to bring the pragmatism of my rural, working class upbringing to the board rooms of Madison Avenue.
Ambidextrous Thinker
I believe tapping into both “sides of the brain” is crucial to great strategy – that a gut feeling for the bigger picture of things is just as powerful as a revealing piece of data.
Planner Who Believes Greatness Can’t Be Planned
In my experience, the best laid framework will never be as creatively fruitful as staying flexible and knowing how to pounce on opportunities as they come.
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01 BROOKLYN FILM FESTIVAL
This work invited viewers to step outside their safe spaces and watch something likely to inspire a more visceral emotional reaction.
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02 E*TRADE
A Super Bowl spot that cast the infamous E*TRADE Baby as best man, preparing us all for the big money moments that come with getting married and starting a family.
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03 SEATTLE KRAKEN
Launching the NHL’s newest franchise in one of the worlds most hockey-minded communities meant digging deep into what makes Pacific Northwesterners get hype.
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04 BAILEY HATS
My team got the rare chance to rebrand a century-old western brand, modernizing them visually and tonally to feel appealing to a variety of taste without sacrificing heritage.
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05 POWERADE
When Coca-Cola’s translated their famous name-on-the-bottle gimmick for one of America’s favorite sports drinks, it called for an epic introduction.
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06 KINGS HAWAIIAN
Flavor expert Guy Fieri spread the word that all your favorite sandwiches taste better between King’s Hawaiian Bread.
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07 TOPO CHICO
Growing love for Topo Chico without losing the inherent cool factor that’s made it a lifestyle brand meant advertising without making any traditional ads.
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08 MERCURY INSURANCE
Creating spots for this regional provider required a level of humor that could stand up against the geckos and mayhem-creators of the infamously noisy insurance category.
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09 UNIBET
Known across Europe but unrecognizable in the US, we helped Unibet use their foriegn-ness to their advantage in this tongue-in-cheek campaign.
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10 JANSPORT
A brand that does the majority of its business during back-to-school season pivoted to CSR to stay top-of-mind when a global pandemic meant no one would be going back to school.
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11 GREENLIGHT
Greenlight positioned themselves as parents’ greatest ally in the never ending fight to teach children financial responsibility.
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12 AC HOTELS
This Marriott Hotels brand might look at first a little sparse for American taste, but this work brought to life the benefits of minimalism with a love letter to preciseness.
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13 ZEVO
These nature-documentary style spots got up close and personal with cringe-worthy creatures to explain how Zevo‘s all natural formula outsmarts bugs.
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14 TRUTH
While its easy to feel invincible when you’re young, these spots contrast the fervent excitement of reaching adulthood with the reality of America’s opioid crisis.
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15 EAGLE CREEK
This old-school outdoor outfitter boldly appealed to young travelers by encouraging them to take time away from their careers to explore the world.
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