Hunter Kelly

NYC

Creative strategist with 7 years of experience making ads.

I’m a...

Country Mouse In The Big City
I’m proud to bring the pragmatism of my rural, working class upbringing to the board rooms of Madison Avenue. 

Ambidextrous Thinker
I believe tapping into both “sides of the brain” is crucial to great strategy – that a gut feeling for the bigger picture of things is just as powerful as a revealing piece of data.

Planner Who Believes Greatness Can’t Be Planned
In my experience, the best laid framework will never be as creatively fruitful as staying flexible and knowing how to pounce on opportunities as they come. 

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BAILEY HATS - “Chosen” Rebrand
BACKGROUND
Bailey is a century-old hat maker who needed a rebrand classic enough for their western customers (read: cowboys) and stylish enough for their more urban, fashion-forward line.

STRATIGIC UNLOCK
While the cowboy working the ranch and the urbanite serving looks on Rodeo Drive may not seem like they have much in common, how they approach fashion is actually quite similar. The factor that unites them is intentionality. They know the belongings they choose to adorn themselves with aren’t just fashionable or functional, they’re a reflection of one’s values. And ultimately, we can all relate to using what we wear to signal what we care about and to manifest the kind of life we want more of. 




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