Hunter Kelly

NYC

Creative strategist with 7 years of experience making ads.

I’m a...

Country Mouse In The Big City
I’m proud to bring the pragmatism of my rural, working class upbringing to the board rooms of Madison Avenue. 

Ambidextrous Thinker
I believe tapping into both “sides of the brain” is crucial to great strategy – that a gut feeling for the bigger picture of things is just as powerful as a revealing piece of data.

Planner Who Believes Greatness Can’t Be Planned
In my experience, the best laid framework will never be as creatively fruitful as staying flexible and knowing how to pounce on opportunities as they come. 

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MERCURY INSURANCE - Smart Insurance For Smart People
BACKGROUND
Mercury is a regional insurance company that came to us for help standing out against the bigger, nationwide names that dominate the industry. 

STRATIGIC UNLOCK
While essentially all major insurance companies offer similar products at similar prices, research revealed an important difference that only Mercury could own ⏤ 9 out of 10 Mercury customers renew their policy each year. So while some bounce from provider to provider trying to save money, smart people choose the insurance provider that doesn’t make them want to switch.




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