Hunter Kelly

NYC

Creative strategist with 7 years of experience making ads.

I’m a...

Country Mouse In The Big City
I’m proud to bring the pragmatism of my rural, working class upbringing to the board rooms of Madison Avenue. 

Ambidextrous Thinker
I believe tapping into both “sides of the brain” is crucial to great strategy – that a gut feeling for the bigger picture of things is just as powerful as a revealing piece of data.

Planner Who Believes Greatness Can’t Be Planned
In my experience, the best laid framework will never be as creatively fruitful as staying flexible and knowing how to pounce on opportunities as they come. 

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UNIBET - Coming To America
BACKGROUND
While Unibet was an established brand abroad, in America it was competing against longstanding brands and newcomers who had already laid groundwork with sports bettors. They needed a memorable introduction that could entice Americans to give their platform a chance.

STRATIGIC UNLOCK
American sports come with a hundred plus years worth of jargon that can feel impossible to get smart on. Instead of shying away from their foreign-ness, we framed this as an opportunity for bettors who could get in on unbelievable odds before the Unibet team figured out the finer points of American sports. 




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