Hunter Kelly
NYC
Creative strategist with 8 years of experience making ads.
Resume
While Unibet was an established brand abroad, in America it was competing against longstanding brands and newcomers who had already laid groundwork with sports bettors. They needed a memorable introduction that could entice Americans to give their platform a chance.
STRATIGIC UNLOCK
American sports come with a hundred plus years worth of jargon that can feel impossible to get smart on. Instead of shying away from their foreign-ness, we framed this as an opportunity for bettors who could get in on unbelievable odds before the Unibet team figured out the finer points of American sports.