Hunter Kelly
NYC
Creative strategist with 8 years of experience making ads.
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Eagle Creek is a high end adventure luggage brand that turned to my team for a campaign that would raise brand awareness with a younger demographic.
STRATIGIC UNLOCK
Like the rest of America, the vast majority of young people don’t use their vacation time as they should. But many likely don’t realize that the benefits of travel go far beyond just having new pictures to post. This campaign activated on social and in-store, encouraging young people who felt chained to their desk to take a break from work to enhance their life skills, wellbeing, and worldly knowledge.