Hunter Kelly
NYC
Creative strategist with 8 years of experience making ads.
Resume
When Coca-Cola’s translated their famous name-on-the-bottle gimmick into Powerade putting jersey numbers on bottles, it called for an epic introduction.
STRATIGIC UNLOCK
Young athletes are experiencing a unique period in sports where the “power” is increasingly in their own hands. They can make their own highlight videos, become influencers in their own right, and bring more of their personality to the game. We wanted to honor that shift by showing the unique power that each young athlete brings to their number in a way thats typically reserved only for the pros.