Hunter Kelly

NYC

Creative strategist with 7 years of experience making ads.

I’m a...

Country Mouse In The Big City
I’m proud to bring the pragmatism of my rural, working class upbringing to the board rooms of Madison Avenue. 

Ambidextrous Thinker
I believe tapping into both “sides of the brain” is crucial to great strategy – that a gut feeling for the bigger picture of things is just as powerful as a revealing piece of data.

Planner Who Believes Greatness Can’t Be Planned
In my experience, the best laid framework will never be as creatively fruitful as staying flexible and knowing how to pounce on opportunities as they come. 

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BROOKLYN FILM FESTIVAL - Something To Offend Everyone
BACKGROUND
When Coca-Cola’s translated their famous name-on-the-bottle gimmick into Powerade putting jersey numbers on bottles, it called for an epic introduction.

STRATIGIC UNLOCK
Young athletes are experiencing a unique period in sports where the “power” is increasingly in their own hands. They can make their own highlight videos, become influencers in their own right, and bring more of their personality to the game. We wanted to honor that shift by showing the unique power that each young athlete brings to their number in a way thats typically reserved only for the pros.




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