Hunter Kelly

NYC

Creative strategist with 7 years of experience making ads.

I’m a...

Country Mouse In The Big City
I’m proud to bring the pragmatism of my rural, working class upbringing to the board rooms of Madison Avenue. 

Ambidextrous Thinker
I believe tapping into both “sides of the brain” is crucial to great strategy – that a gut feeling for the bigger picture of things is just as powerful as a revealing piece of data.

Planner Who Believes Greatness Can’t Be Planned
In my experience, the best laid framework will never be as creatively fruitful as staying flexible and knowing how to pounce on opportunities as they come. 

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KING’S HAWAIIAN - Everything Taste Better Between King’s Hawaiian
BACKGROUND
King’s Hawaiian rolls are a holiday season staple for families across the country, but many don’t realize their favorite bread brand also makes sandwich bread and buns for everyday eating. 

STRATIGIC UNLOCK
You can’t scroll three flicks of the thumb without finding folks in your feed touting new ways to upgrade your favorite recipes. Kings Hawaiian’s perfectly soft and sweet bread can take any sandwich from meh to ohmygodthatsf*ckingamazing. This campaign showed families that any meal can be made more special with the simple addition of their favorite bread.




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