Hunter Kelly

NYC

Creative strategist with 8 years of experience making ads.



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SEATTLE KRAKEN - Fear The Deep

BACKGROUND
Despite being one of the most hockey-minded regions in America, it had been over 90 years since Seattle, Washington had an NHL team. The introduction of the Seattle Kraken needed to meet the moment, tapping into Washingtonians sense of pride and exciting them for the future of the franchise.

STRATIGIC UNLOCK
It may be known today for tech-bros working in amenity-filled corporate campuses, but the history of the Pacific Northwest is nothing short of epic. From frontiersmen loggers to deep-sea fishermen who brave ice cold waters, there are no conditions that pacific northwesterners fear. If you’re coming to Seattle, be ready to face the fierce creatures who call this hostile territory home.