Hunter Kelly

NYC

Creative strategist with 7 years of experience making ads.

I’m a...

Country Mouse In The Big City
I’m proud to bring the pragmatism of my rural, working class upbringing to the board rooms of Madison Avenue. 

Ambidextrous Thinker
I believe tapping into both “sides of the brain” is crucial to great strategy – that a gut feeling for the bigger picture of things is just as powerful as a revealing piece of data.

Planner Who Believes Greatness Can’t Be Planned
In my experience, the best laid framework will never be as creatively fruitful as staying flexible and knowing how to pounce on opportunities as they come. 

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TOPO CHICO - Friends of Topo
BACKGROUND
After being acquired by Coca-Cola, Topo Chico needed to expand into new geographic markets without losing that special sauce that made it a cult-favorite in the Southwest.

STRATIGIC UNLOCK
Instead of traditional ads that hawk this sacred mineral water, we asked ourselves, what if Topo Chico operated less like a brand and more like an artist? That meant using our platform to collaborate with other greats, celebrate our fans, and revel in the Topo lifestyle. For this activation we found underrated local restaurants that served Topo Chico (in markets we were hoping to expand in) and used those sweet Coca-Cola ad dollars to support their business instead of ours. 




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