Hunter Kelly

NYC

Creative strategist with 7 years of experience making ads.

I’m a...

Country Mouse In The Big City
I’m proud to bring the pragmatism of my rural, working class upbringing to the board rooms of Madison Avenue. 

Ambidextrous Thinker
I believe tapping into both “sides of the brain” is crucial to great strategy – that a gut feeling for the bigger picture of things is just as powerful as a revealing piece of data.

Planner Who Believes Greatness Can’t Be Planned
In my experience, the best laid framework will never be as creatively fruitful as staying flexible and knowing how to pounce on opportunities as they come. 

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THE TRUTH INITIATIVE - Best Day
BACKGROUND
Truth Initiative has been working hard to focus American’s attention on ending the opioid crisis. For this campaign, we were asked to speak directly to a younger audience who may be experimenting with drugs without realizing the full consequences. 

STRATIGIC UNLOCK
The invincibility young people feel is exactly what makes them most susceptible to opioid addiction. These spots contrast the excitement young folks feel when they start reaching adolescent milestones with the harsh reality of how even a small exposure to these drugs can ruin their future. 




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