01 BROOKLYN FILM FESTIVAL

This work invited viewers to step outside their safe spaces and watch something likely to inspire a more visceral emotional reaction.

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02 E*TRADE

A Super Bowl spot that cast the infamous E*TRADE Baby as best man, preparing us all for the big money moments that come with getting married and starting a family.

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03 SEATTLE KRAKEN

Launching the NHL’s newest franchise in one of the worlds most hockey-minded communities meant digging deep into what makes Pacific Northwesterners get hype.

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04 BAILEY HATS

My team got the rare chance to rebrand a century-old western brand, modernizing them visually and tonally to feel appealing to a variety of taste without sacrificing heritage.

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05 POWERADE

When Coca-Cola’s translated their famous name-on-the-bottle gimmick for one of America’s favorite sports drinks, it called for an epic introduction.

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06 KINGS HAWAIIAN

Flavor expert Guy Fieri spread the word that all your favorite sandwiches taste better between King’s Hawaiian Bread.

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07 TOPO CHICO

Growing love for Topo Chico without losing the inherent cool factor that’s made it a lifestyle brand meant advertising without making any traditional ads.

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08 MERCURY INSURANCE

Creating spots for this regional provider required a level of humor that could stand up against the geckos and mayhem-creators of the infamously noisy insurance category.

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09 UNIBET

Known across Europe but unrecognizable in the US, we helped Unibet use their foriegn-ness to their advantage in this tongue-in-cheek campaign.

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10 JANSPORT

A brand that does the majority of its business during back-to-school season pivoted to CSR to stay top-of-mind when a global pandemic meant no one would be going back to school.

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11 GREENLIGHT

Greenlight positioned themselves as parents’ greatest ally in the never ending fight to teach children financial responsibility.

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12 AC HOTELS

This Marriott Hotels brand might look at first a little sparse for American taste, but this work brought to life the benefits of minimalism with a love letter to preciseness.

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13 ZEVO

These nature-documentary style spots got up close and personal with cringe-worthy creatures to explain how Zevo‘s all natural formula outsmarts bugs.

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14 TRUTH

While its easy to feel invincible when you’re young, these spots contrast the fervent excitement of reaching adulthood with the reality of America’s opioid crisis.

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15 EAGLE CREEK

This old-school outdoor outfitter boldly appealed to young travelers by encouraging them to take time away from their careers to explore the world.

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Hunter Kelly